More ways to drive traffic to your site and ultimately, more sales. This article is worth the read.
Once successful story;
“After successfully connecting with a valuable audience organically, they were compelled to amplify their efforts using Twitter Ads. They created a website conversions campaign designed to drive potential clients to their site where they could then sign up for a free trial or a paid account.
…The results were astonishing: 22 percent higher conversion rate compared to other marketing channels.
…The company’s founder added that after a few days, they emailed new clients asking how they heard about them. 9/10 clients said they came through the Twitter advert.”